Companies may also be able to use a viral video that they did not create for marketing purposes. A notable example is the viral video "The Extreme Diet Coke & Mentos Experiments" created by Fritz Grobe and Stephen Voltz of EepyBird. After the initial success of the video, Mentos was quick to offer its support. They shipped EepyBird thousands of mints for their experiments. Coke was slower to get involved.[75]
Web design is a very technical field that requires high literacy in many different kinds of software, including image editing and website architecture programs. A designer should be comfortable with computer “languages” like HTML and stay up to date on new technological developments. The designer is also an artist, so he or she should also have a firm grasp on aesthetics, visual continuity, and image composition.
Hey Liis, Great post with a lot is stats that speak the modern scenario. Video marketing can be leveraged even better when it is a startup company. Given that startups have a limited budget and it is also very necessary for them to be noticed, animated videos are a great option. I recently wrote a blog post on why every startup company should use video marketing http://www.pixelgenio.com/video-marketing/6-reasons-every-startup-company-use-video-marketing I would appreciate your comments on my writing. Cheers!
Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.
Hey Liis, Great post with a lot is stats that speak the modern scenario. Video marketing can be leveraged even better when it is a startup company. Given that startups have a limited budget and it is also very necessary for them to be noticed, animated videos are a great option. I recently wrote a blog post on why every startup company should use video marketing http://www.pixelgenio.com/video-marketing/6-reasons-every-startup-company-use-video-marketing I would appreciate your comments on my writing. Cheers!

All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You’ll also want to host your video on a site that already has a large reach, like YouTube. 
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
"If I haven't told you already, your team of people are the Bomb! When I came to you I told you I was very reluctant about hiring a Search Engine Optimization firm because I was ripped off and sold a bunch of promises in the past-all of which failed. I honestly was still a skeptic until recently. We have gone from off the map for my two major keywords to the top twenty in 5 months so far. I have all the confidence that you can get me in the top ten! A special thanks goes to your optimization expert who has handled my demands for constant changes with such professionalism. I would highly recommend you to anyone who wants to be in the top of their field on the web. (Except any of my competitors !!!)" Randy W.
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution.[6] Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube.[7] Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices.[8]
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.

The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Step by Step Guide Showing you How to Make an Animated Promo Video in 1hour. We will do this by remaking a popular, Master Card Commercial. You know the ones, "Hotdog $5, 2 Seats near the dugout $150, Spending an afternoon with your son, Priceless". With Over 2,700 Students and 4.5 Star Rating this is one of the Best Courses on Making Animated Promo Videos!

A satisfied customer is your best marketing executive and therefore a company could tap into its rich customer database to utilize them by giving incentives for referrals. Citibank gives Rs 2000 per referral for credit cards to its existing customers, while Google has announced $7.50 per referral to its account holders for promoting Adwords campaigns. Many top-selling magazines such as Readers’ Digest, The Week, India Today have all used referral marketing over the years to boost business. Sometimes, the incentive may be a collection of best articles that have already appeared in the magazine since inception or it could be a useful booklet that the reader can keep as a reference.
Ad blocking, or ad filtering, means the ads do not appear to the user because the user uses technology to screen out ads. Many browsers block unsolicited pop-up ads by default.[87] Other software programs or browser add-ons may also block the loading of ads, or block elements on a page with behaviors characteristic of ads (e.g. HTML autoplay of both audio and video). Approximately 9% of all online page views come from browsers with ad-blocking software installed,[88] and some publishers have 40%+ of their visitors using ad-blockers.[3]
Don’t make your customers root around your website searching for a referral link. Or even worse, dig through their email to find out how to log into your portal and see their reward status. The harsh reality is people aren’t going to sign up for your referral program if they don’t know about it, so make sure you’re making it visible and prominent. Remember, the entire purpose of the program is to get people to spread the word about your brand, products and/or services. If signing up to do so is difficult and frustrating, you won’t get the results you’re hoping for.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.[citation needed]
Another way companies research what consumers want is through customer surveys. Most of these surveys simply ask the customers what rewards or incentives would be most likely to get them to participate in a referral program. Marketers brainstorm a list of possible rewards to include with surveys, and also ask customers to offer their own alternatives.
Social media marketing: In an increasingly connected world where consumers expect the companies they do business with to engage with them, social media is an ideal way to interact with prospects and customers. The key to social media marketing success is focusing on the platforms where you're most likely to find your target market, whether it's Instagram, Twitter, LinkedIn, Facebook, or Pinterest. To make sure you're not wasting time with your social media efforts, develop a strategy and content plan, and research tools that will help make the posting easier, such as Hootsuite or Buffer.
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.
Definition: Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. Description: Unique Selling Proposition or USP is a very important concept used during the time when a company promotes its product through its advertisements in both TV as well as print media which eventually attracts a consumer to buy a particular product. The key to boost the sales of the product effectively through advertising is to highlight the USP of the product prominently. Unless you highlight the USP, consumers will not be tempted to buy your product. Every product should have its own USP, which makes it stand apart from other products in the similar category. USP is different for different products. Let’s take an example of a restaurant which is very famous across the world for its quick Subway Sandwiches. The company makes the sandwiches healthier for consumers. Consumers who are looking for a quick meal can walk into any subway outlet and get a quick sandwich made, which contains nutritional value. In this way the company is able to create its own niche market across town in India. The USP of the product is a nutritious sandwich at an affordable price. USP is a very important component in developing the product. A strong unique selling proposition makes you stand apart and also plays an important role in branding your product. But, USP alone can guarantee to a product’s success. Superior product quality and at par service, both before and after-sale are very important in creating the foundations of a market for a product. Always remember, with a distinct USP, the company doesn’t even have to bother about competition because if you have developed something which has not been developed by others, then you are the only player or a market leader in that specific product category (Example – iPpod by Apple).
Four months later, Laurence Canter and Martha Siegel, partners in a law firm, broadly promoted their legal services in a USENET posting titled "Green Card Lottery – Final One?"[15] Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email.[12] More recently, spam has evolved into a more industrial operation, where spammers use armies of virus-infected computers (botnets) to send spam remotely.[10]
In your affiliate marketing network, you’ll provide affiliates with text ads, banner ads, and content they need to promote you successfully. Most of your affiliate traffic will come from contextual text links in the body of the content an affiliate writes about your site. In your affiliate network, you get to choose which landing pages these text links go to, whether they be category pages, product pages, or simply the home page.
Think about that: when was the last time you went to a new restaurant because your friend couldn’t stop talking about how good the food was when he went there? Or what online program (course or mastermind) have you bought after seeing the amazing results another small business owner had after signing up and implementing what he/she learned? If you are like me, I bet there were a few!
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More

To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[61] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[62][63]


The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
Now that you have all those great and compelling testimonials, use them! Feature them strategically on your website (your Home page, your About page, any sales page / opt-in page) and also share them on social media. Remember: 64% of consumers make an online research before deciding to buy, so that is a very good reason to get persuasive in every way you can. 

"If I haven't told you already, your team of people are the Bomb! When I came to you I told you I was very reluctant about hiring a Search Engine Optimization firm because I was ripped off and sold a bunch of promises in the past-all of which failed. I honestly was still a skeptic until recently. We have gone from off the map for my two major keywords to the top twenty in 5 months so far. I have all the confidence that you can get me in the top ten! A special thanks goes to your optimization expert who has handled my demands for constant changes with such professionalism. I would highly recommend you to anyone who wants to be in the top of their field on the web. (Except any of my competitors !!!)" Randy W.

Display advertising - As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
Alternatively, ad space may be offered for sale in a bidding market using an ad exchange and real-time bidding. This involves many parties interacting automatically in real time. In response to a request from the user's browser, the publisher content server sends the web page content to the user's browser over the Internet. The page does not yet contain ads, but contains links which cause the user's browser to connect to the publisher ad server to request that the spaces left for ads be filled in with ads. Information identifying the user, such as cookies and the page being viewed, is transmitted to the publisher ad server.
Most marketing professionals and e-commerce merchants know about word-of-mouth, i.e. when customers tell their friends about products and services. It is famous for being one of the most powerful forms of marketing, the only problem is that it doesn't happen often enough! Referral marketing is, to put it simply, making a conscious and structured effort to make word-of-mouth happen much more often.
It is important to note that a referral program is a overarching concept and not a specific type of program. This means that things like affiliate programs, customer referral programs and partner programs are all referral programs.  In polite conversation it isn’t worth getting into the details. When growing your customer base is crucial to your company picking the correct variation could be the difference between success and failure.
Internet Marketing Inc. is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego, and Las Vegas. We specialize in providing results driven integrated online marketing solutions for medium-sized and enterprise brands across the globe. Companies come to us because our team of well-respected industry experts has the talent and creativity to provide your business with a more sophisticated data-driven approach to digital marketing strategy. IMI works with some clients through IMI Ventures, and their first product is VitaCup.
When you're thinking about viral marketing for your business, you want to consider offering discounts and decide if it's beneficial or not. Jonah Berger suggests using the $100 rule - under $100, and a 25% discount seems like more than the same dollar amount off. Over $100, and the dollar amount seems like a better deal even though it's the same as the percentage.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Our backgrounds are as diverse as they come, bringing knowledge and expertise in business, finance, search marketing, analytics, PR, content creation, creative, and more. Our leadership team is comprised of successful entrepreneurs, business executives, athletes, military combat veterans, and marketing experts. The Executives, Directors, and Managers at IMI are all well-respected thought leaders in the space and are the driving force behind the company’s ongoing success and growth.
A frequently used example of early viral marketing is Hotmail, the free web-based email service launched in 1996 that included in its users' outgoing messages an embedded advertisement and direct link inviting recipients to sign up for an account. This practice led to the fastest growth among user-based media companies at the time. Another example that illustrates how varied viral marketing can be is the ALS Ice Bucket Challenge. The ice bucket challenge existed before The ALS Association utilized it to raise awareness and generate donations, but the massive dissemination on social media of ALS Ice Bucket videos created a worldwide sensation that not only increased ALS awareness tremendously, but also raised $115 million in donations to the Association in the summer of 2014 alone.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Among the first to write about viral marketing on the Internet was the media critic Doug Rushkoff.[16] The assumption is that if such an advertisement reaches a "susceptible" user, that user becomes "infected" (i.e., accepts the idea) and shares the idea with others "infecting them", in the viral analogy's terms. As long as each infected user shares the idea with more than one susceptible user on average (i.e., the basic reproductive rate is greater than one—the standard in epidemiology for qualifying something as an epidemic), the number of infected users grows according to an exponential curve. Of course, the marketing campaign may be successful even if the message spreads more slowly, if this user-to-user sharing is sustained by other forms of marketing communications, such as public relations or advertising.[citation needed]
Ad blocking, or ad filtering, means the ads do not appear to the user because the user uses technology to screen out ads. Many browsers block unsolicited pop-up ads by default.[87] Other software programs or browser add-ons may also block the loading of ads, or block elements on a page with behaviors characteristic of ads (e.g. HTML autoplay of both audio and video). Approximately 9% of all online page views come from browsers with ad-blocking software installed,[88] and some publishers have 40%+ of their visitors using ad-blockers.[3]
A strategy that is linked into the effectiveness of digital marketing is content marketing.[39] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[39] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
In 1999, Daniel Myrick and Eduardo Sanchez began drumming up buzz for their now-legendary movie, The Blair Witch Project, using innovative techniques made possible by the relatively new culture of the Internet. The film is an early example of the “found footage” style that is made to look like amateur video shot by real people. Myrick and Sanchez, along with Artisan Entertainment, capitalized on the realistic look of Blair Witch to build a campaign around it that suggested the footage actually was real.
Affiliate marketing is an ideal solution for those looking to gain control of their own income by focusing on performance-based revenue options. Working in tandem with a seller, a motivated affiliate marketer will be able to achieve a passive income from the comfort of their home without worrying about producing their own product or service. Although the success of the job does depend on the affiliate’s marketing skills, it can prove to be an effective way to meet your income goals as either a primary career or a profitable second job.
Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.[24]:22 Affiliate marketers generate traffic to offers from affiliate networks, and when the desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
I love this infographic. Can I use it I see the code, but I like permission lol. I will use it for my clients to refer to it with my referral program and ambassador programs for Goodie Bag Marketing. You definitely hit on some things that needed much love. I agree, many forget about it. I select those who are my referral/affiliates and my ambassadors too. We need to compliment each other too.
As referral marketing continues to be a key driver for acquiring new customers, brands are looking for more ways to incentivize existing customers to invite their friends. While traditional online referral marketing programs continue to be fruitful, brands are starting to think outside the box to develop new ways to prompt their customers to refer friends.
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Content marketing: Writing articles or blog posts related to your business and submitting them to be published on other websites is another great way to reach your target market for free. Although mass distribution of a single article across the web doesn't have the same SEO benefits it once had, submitting exclusive articles to a specific site can still reap many rewards including SEO, boosting your credibility, and reaching a market that might not otherwise know about you. Because writing can be time-consuming, you may want to consider how you can repurpose what you write into other forms of content or with new angles for other audiences.
This is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers.[46]

The role of marketing director is an important one. They may work in-house for the marketing departments of large organizations, for advertising or marketing firms, or for nonprofits or schools. These professionals are responsible for promoting products or services, and duties include conceptualizing and analyzing marketing strategies, overseeing market research efforts, and tracking demand for products or services.
For some business owners, they’ll think of a website. Others may think of social media, or blogging. In reality, all of these avenues of advertising fall in the category internet marketing and each is like a puzzle piece in a much bigger marketing picture. Unfortunately, for new business owners trying to establish their web presence, there’s a lot of puzzle pieces to manage.
For example, Dropbox started a referral program and offered extra storage space as their incentive. They took a product that people want and need and increased users quickly by offering them a little extra space, for both parties (the referrer and referral). Since customers had nothing to lose, sharing ensued. After their program was implemented they saw a huge jump in membership sign ups with an increase of about 60%.
Brands must provide a seamless experience, whether that’s in a physical store, on a website or mobile app, as well as in any part of the world. This is exactly why online/offline and mobile capabilities, languages, and currency are native to our platform. Ambassador referral programs are a seamless continuation of your brand experience. We go where you go, so make an impact in every market with:

"Convert" videos may include a webinar filled with tactical advice, product demos sent via email, landing page promotional videos, case studies, or more in-depth explainer and how-to videos. For example, while an "attract" video might provide a quick tip for nailing a sales pitch, a "convert" video could be an animated explainer video that breaks down the inbound sales methodology.
The Blair Witch Project marketing campaign used a website designed to convince people that the horror/mystery scenario of the movie was an actual missing persons case. Myrick and Sanchez also visited online message boards to spread rumors about the mystery. The campaign was so successful that many people still believed the movie depicted actual events by the time it was released in theaters.
Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. A good rule of thumb is to ask the end user of your video what his or her preferences are and shoot based on that. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.
Uber owes much of its success to its referral programs for passengers and drivers. Uber offers a mix of free rides and discounts to people who refer the app to their friends, both for riding and for driving. At one time, Uber offered $30 in credits to those who referred new riders. Today the referral is $5, but is subject to change. Referring drivers can be a bit more lucrative, and varies depending on whether or not the driver signs up with his own car or a rental car. The referral bonuses vary by country, but can be as high as $1,750!
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.[24]:22 Affiliate marketers generate traffic to offers from affiliate networks, and when the desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed.
The Blendtec viral video series Will It Blend? debuted in 2006. In the show, Tom Dickson, Blendtec founder and CEO, attempts to blend various unusual items in order to show off the power of his blender. Will it Blend? has been nominated for the 2007 YouTube award for Best Series, winner of .Net Magazine's 2007 Viral Video campaign of the year and winner of the Bronze level Clio Award for Viral Video in 2008.[71] In 2010, Blendtec claimed the top spot on the AdAge list of "Top 10 Viral Ads of All Time".[72] The Will It Blend page on YouTube currently shows over 200 million video views.[73]
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[24] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[24]
The American media critic Douglas Rushkoff was the first to coin the term Viral Marketing in his book ‘Media Virus‘ from 1994. Social media, including Facebook, Twitter and YouTube, play an important role in Viral Marketing. Platforms where information can be shared are particularly suited for this type of marketing. The goal is to spread the marketing message like a viral epidemic. That makes Viral Marketing a relatively cheap way to reach a large audience.
Referral Marketing Strategy – It is not easy to convince consumers to buy a product. They are exposed to hundreds of advertisements on a regular basis on newspapers, television, radio, and hoardings. Even as they are partly influenced by the images, sounds, and video they are bombarded with, a lot of people are still skeptical about it. And they tend to seek the help of friends, colleagues, acquaintances or even product reviews before deciding to part with their money.
Affiliates may mistakenly promote your brand or product in a way you don’t like if they aren’t given affiliate guidelines. Make your affiliates aware of your brand mission, voice, and tone. You should also give specific instructions on how your branding and company logo should be displayed. Consider asking to see the creative before it’s published. You can provide a welcome email to your affiliates with a background on your program, your most successful products, and ideas on how to promote you. You can also incorporate online monitoring tools to keep an eye on affiliate content.
Word-of-mouth and Referral Marketing are often confused. Whilst word-of-mouth is the result of customers talking about your brand with their friends and convincing them to try it, this is done without marketing effort and is difficult for marketing teams to influence and measure. Refer-a-friend marketing attempts to harness this customer advocacy and put in place the tools to encourage, reward and track customer recommendations.
Another key to viral marketing is understanding triggers, which means associating your company with something that, when your customers see or experience, it triggers a thought of your company. It can be something as simple as a day of the week. Take Rebecca Black for example - her video for her song "Friday" has accomplished viral marketing because people search for it more often on Fridays than any other day of the week.
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