If your viral coefficient is higher than 1, every new user you add to your system will add at least 1 other user and so on. Technically, when you have a K-Factor of 1 or greater you have a viral application. The reason this is so desirable is that if you did nothing else to market your product your customer base would continue to grow as long as your K-Factor remained above 1.
The term viral strategy was first used in marketing in 1995, in a pre-digital marketing era, by a strategy team at Chiat/Day advertising in LA (now TBWA LA) for the launch of the first PlayStation for Sony Computer Entertainment. Born from a need to combat huge target cynicism the insight was that people reject things pushed at them but seek out things that elude them. Chiat/Day created a 'stealth' campaign to go after influencers/opinion leaders, using street teams for the first time in brand marketing and layered an intricate omni-channel web of info and intrigue. Insiders picked up on it and spread the word. Within 6 months PlayStation was number one in its category—Sony's most successful launch in history.
Our leadership philosophy is to both lead and be led. We derive guidance and strength from every team-member in the company no matter what rank or experience level. We invest a great deal of time and resources in recruiting and developing the best talent in the industry. Every team member at IMI is encouraged to be an emerging leader and take on responsibility outside of their normal role. That is what makes IMI great and why we continue to flourish.

Despite the proliferation of new media, marketers are increasingly finding it harder to reach the audience that matters to their brand. From a consumer's perspective, we are inundated with marketing messages which are completely irrelevant to us. Granted, progress has been made by media owners such as Facebook improving targeting of advertising, but it is still difficult to cut through the noise of competing brands.

"I was looking over the link reports for (our site) recently. I just wanted to tell you and your team that I was especially impressed with the quality of links acquired over the last few months. I mean, they're completely stellar. So many of them have been older domains receiving plenty of edu and gov backlinks. I am very impressed! Ninjas, indeed! So I wanted to pass that on because I feel everyone deserves to know when they are appreciated. And I totally appreciate you guys. :))) Whenever someone who actually has an internet marketing budget asks me about SEO services, I always rave to them about my experience with the Ninjas (well...as long as they're not in any of the same verticals as I am!) Thanks again for all the time and effort." Dan C.


The term Marketing comes from the words ‘market’ and ‘getting’; conquering the market. The term marketing has been around for over a 100 years. Today, it’s still about large companies wanting to conquer the market, gain market share and (new) customers. Marketing methods are comprehensive and Viral Marketing is a relatively new way. This technique increases the awareness and reach of a product or brand by using social media. It’s word-of-mouth advertising using the internet. The more people who know about it, the better. Each company that uses a marketing communication goal to express a specific marketing message can do so by publishing digital video clips, for instance. These days, commercial organisations employ viral marketing to generate brand recognition, launch a new product or draw attention.
You’ll want to capture users’ emails regularly, both when they purchase…and even before they become a customer. You can use lead magnets or discounts to incentivize email sign-ups and using an email management service like MailChimp allows you to create triggered autoresponders that will automatically send out pre-made welcome email campaigns when they subscribe.

Now, more than ever, consumers are highly cautious about sharing their information – especially online. Make your customer referral program more attractive by being upfront and honest about the entire process. Let program members know how their information will be used, how they can keep track of the process and exactly what they’ll get in return. The more information you share about your program, the more at ease your customers will feel and the more likely they’ll be to sign on. And on the flip-side, collecting and analyzing data from customer referrals is critical for optimizing future rollouts and campaign iterations. You’re planning to enable your customers to share your brand with others, and in return, they’re going to enable you to better understand consumer behavior surrounding your products and services. The more you understand about your customer base and the leads they generate, the more efficiently you can hone marketing strategies, gain customer insight, and grow revenue. Don’t let this data slip away without tapping into its full potential. Before you launch a program, decide how you will collect, store, and examine the intel and data points you retrieve.
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
To start Viral Marketing, companies use ‘seeding’. A seed is planted, it grows, creates new fruit with seeds that subsequently distribute its seeds. That means that a marketing campaign gets a nudge in the right direction; people are actively informed about the new campaign via social media. They’re stimulated to watch the expression. That gives the originator influence over the direction and the result of the viral marketing campaign.

Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
You’ll want to capture users’ emails regularly, both when they purchase…and even before they become a customer. You can use lead magnets or discounts to incentivize email sign-ups and using an email management service like MailChimp allows you to create triggered autoresponders that will automatically send out pre-made welcome email campaigns when they subscribe.

Maintaining the warmth of human interaction at industrial and post-industrial scales is incredibly challenging. It comes naturally only for very-small operations.  Balthazar likely kept track of his customer referrals informally in his heads, or through simple bookkeeping if business was good. He would have had to recognize customers’ faces. If he were running a large organization or a popular ecommerce store today, though, he’d have to worry about fraud. How do you tell if someone is real? How do you keep track of everything?


Vlogging has become huge on Youtube. Vloggers film multiple aspects of their daily lives whether they be mundane, like preparing breakfast, or exciting, like going on vacation. Businesses and entrepreneurs have slowly been invading the vlogging world lately; and in 2019, you can expect this practice to become even more popular. Reason? Vlogging gives your viewers a peek into your life and can help you form a better connection with your audience.
Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
Rakuten Marketing is a relatively “smaller” affiliate network with just over 1000 merchants (still a vast choice, though, by any standard). Created in 1997 under the arguably cool name of Buy.com, it was acquired by a Japanese e-commerce behemoth and rebranded as Rakuten in 2010. Advertisers can earn up to 5.5% commission of sales, with the percentage varying by product category.
Advertisers may also deliver ads based on a user's suspected geography through geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations.[28] For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers.[29] Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.[28]
Among the first to write about viral marketing on the Internet was the media critic Doug Rushkoff.[16] The assumption is that if such an advertisement reaches a "susceptible" user, that user becomes "infected" (i.e., accepts the idea) and shares the idea with others "infecting them", in the viral analogy's terms. As long as each infected user shares the idea with more than one susceptible user on average (i.e., the basic reproductive rate is greater than one—the standard in epidemiology for qualifying something as an epidemic), the number of infected users grows according to an exponential curve. Of course, the marketing campaign may be successful even if the message spreads more slowly, if this user-to-user sharing is sustained by other forms of marketing communications, such as public relations or advertising.[citation needed]
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[33]

If you can use your affiliate marketing site to establish yourself as an authority in a niche market, it’s much easier to introduce a new product line. And, as you begin to build a customer base for your products, you can take advantage of more lucrative opportunities to help market complementary brands and products – both off and on Amazon. As long as you focus on customer loyalty, profits will come.
That’s largely true. On average, the affiliate conversion rate hovers around 1%. Now, this percent is an average estimate rather than a proven fact because many affiliates keep personal rates to themselves. Given the fierce competition in most marketing niches, you can imagine that reaching 2% or 3% conversion is a valuable knowledge that is deemed best when guarded well.
Internet Marketing helps your business keep up with the updates in technology. Only 20 or 30 years ago people were using thick books such as the Yellow Pages to find a product or a service. With the internet providing a much simpler, and more structured solution it is very easy to understand why the majority of the population now use the internet to find what they are looking for. With the current economy, many small businesses have found that a move to the internet is exactly what they need to take their business to the next level. The move to the internet means having a proficient internet marketing strategy that can help you handle the huge expansion of conducting business over the internet.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
Email campaigns were the undisputed king of digital marketing but affiliate marketing stats show that the tables are turning. AM generates at least as much as email marketing, contributing to about 15% of the total revenue made through digital marketing efforts. Mind, these numbers are to be updated soon and it is very likely that in 2019 affiliate marketing will overcome email.

It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]


The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works. Description: There are five forces that act on any product/ brand/ company: 1. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants? 2
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