Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[26]
Reading your article, I’m amazed at the statistics you mentioned. I didn’t realize the impact a single video could have on a business. Marketing will always bring more traffic to your site but having videos does even more so. It’s impressive that when seeing a video of a product, 74% of those people will buy what they watched. I’ll be sure to tell me friends with business about this article so they can boost their customer viewings!
Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximizing their abilities to track consumers.[60]:60[95] According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent.[96][97] Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[95] Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.[citation needed]
If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your ability to drive word-of-mouth and referrals. Also, if you’re requiring customers to manually input a potential referral’s information, good luck. For customers, this annoyance creates a barrier that significantly hinders referral activity.
Okay, so you’ve signed up for an affiliate network, created some offers, and are ready to drive sales on your ecommerce platform. How do you find the best affiliates to work with? Just because you’re on a network doesn’t mean that affiliates will want to promote you. Finding and recruiting affiliates that drive substantial revenue may be hard to find. Here are some ways to find and recruit the best affiliates into your program.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[41]
Vlogging has become huge on Youtube. Vloggers film multiple aspects of their daily lives whether they be mundane, like preparing breakfast, or exciting, like going on vacation. Businesses and entrepreneurs have slowly been invading the vlogging world lately; and in 2019, you can expect this practice to become even more popular. Reason? Vlogging gives your viewers a peek into your life and can help you form a better connection with your audience.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[42] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[43] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[42]
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
I grant permission for every reader to reproduce on your website the article you are now reading — “The Six Simple Principles of Viral Marketing.” But copy this article only, without any alteration whatsoever. Include the copyright statement, too, please. If you have a marketing or small business website, it’ll provide great content and help your visitors learn important strategies. (Note: I am granting permission to host on your website this article AND NO OTHERS. Reprinting or hosting other Practical Ecommerce articles without express written permission is illegal, immoral, and a violation of our copyright.)

Monetary or Non-Monetary Incentives – Choosing the reward for your referral program should not be approached simply. You need to understand what your users are motivated by and then offer prizes designed to reward that behavior. For example, they may be more interested in having access to premium features, getting company swag or even funny things like a dancing cat.


Viral marketing is a buzzword for promotional messages that spread through social networks. Viral marketing campaigns hinge on finding a catchy medium for a message and then propagating it through different online channels including blogs, microblogs, posts, crowdsourcing and so on. The actual message may be in the form of an advertorial, but is more likely to come in the form of a branded game, video clip, image or other format that can be branded. Generally speaking, the goal of a viral marketing campaign is to raise brand awareness - or mindshare - rather than convert clicks into sales of a specific product.
"Marketing1on1 has done a fantastic job. I've done my fair share of seo efforts but could never get my domain anywhere near the first few pages of search results. Marketing1on1 was very kind and helped me with the decision process as well as a few tweaks to turn google into my friend. Marketing1on1 took the stress of seo off my hands and got me to the second place on a highly competetive keyword. Placing my own private business ahead of recognized brands! I am very greatful and will continue to use their superb service, you will be a fool not to do the same."
Our backgrounds are as diverse as they come, bringing knowledge and expertise in business, finance, search marketing, analytics, PR, content creation, creative, and more. Our leadership team is comprised of successful entrepreneurs, business executives, athletes, military combat veterans, and marketing experts. The Executives, Directors, and Managers at IMI are all well-respected thought leaders in the space and are the driving force behind the company’s ongoing success and growth.
So maybe you're not at the point you can afford to pay Hilary Duff to refer your product, however there are plenty of other influencers out there with small, although still huge audiences you can work with. We touched on influencer marketing in this post and this post, but influencer marketing can be as easy as reaching out to a popular blogger, YouTuber, or Instagramer and asking if they do sponsored postings or if they would like your product for a review. 
In 2014, A.L.S. Ice Bucket Challenge was among the best viral marketing challenges examples in the social network. Millions of people on the social media started filming themselves, pouring a bucket of ice water over their heads and sharing the video with their friends. The challenge was created to give support for fighting amyotrophic lateral sclerosis (ALS), also called Lou Gehrig's disease. People finished the challenge and then nominated the next person they knew on the social media to take the same challenge. By following this trend, Ice Bucket Challenge became a 'fab' on social media with many online celebrities such as Tyler Oakley, Zoe Sugg and huge celebrities and entrepreneurs like Justin Bieber, Mark Zuckerberg and Bill Gates participating.[76] Until September 2014, over 2.4 million ice bucket-related videos had been posted on Facebook, and 28 million people had uploaded, commented on or liked ice bucket-related posts. And about 3.7 million videos had been uploaded on Instagram with the hashtags #ALSicebucketchallenge and #icebucketchallenge.[77] The ALS association didn't invent the ice bucket challenge, but they sure received a huge amount of donation from this activity. It raised a reported $220 million worldwide for A.L.S. organisations, and this amount is thirteen times as much donation as what it had in the whole preceding year in just eight weeks.[78]
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Before launching any marketing campaign, it’s important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It’s crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:
In 2008 Alex co-founded GEM Advertising, an international award-winning agency. In his role, he was instrumental in creating GEM's core values, systems, processes, and creative direction for a decade. GEM Advertising was named the 3rd fastest growing company in the state of Connecticut in 2017. It also ranked 725th on Inc. Magazines coveted 5000 fastest growing companies in the USA list.
Don’t waste time searching for numbers when the data you need to drive more referrals is in Ambassador. Our solution provides you with powerful, yet intuitive, tools to analyze actionable performance data and optimize your entire referral program to increase ROI. From split-testing and conversion rates by channel and program, our intelligent platform empowers you with the tools to:
No doubt that harnessing influencers would be a lucrative business for both companies and influencers.[54] The concept of 'influencer' is no longer just an 'expert' but also anyone who delivers and influence on the credibility of a message (e.g. blogger)[49] In 2014, BritMums, network sharing family's daily life, had 6,000 bloggers and 11,300 views per month on average[55][56] and became endorsers for some particular brand such as Coca-Cola, Morrison. Another case, Aimee Song who had over 3.6m followers on the Instagram page and became Laura Mercier's social media influencers, gaining $500,000 monthly.[55]
Getting a client to personally recommend a product to their friends based on their first-hand experience is the ideal referral. But another new avenue for referrals has been opened thanks to social media. When someone retweets your brand or likes it’s Facebook post, that person is signaling to their hundreds of friends that they endorse your brand. A few of these friends might view that content and potentially endorse it to thousands more. This is how good content has the potential to become viral.

No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it. Make sure to research the seller with care before teaming up. Your time is worth a lot, and you want to be sure you’re spending it on a product that is profitable and a seller you can believe in.
Viral marketing is a buzzword for promotional messages that spread through social networks. Viral marketing campaigns hinge on finding a catchy medium for a message and then propagating it through different online channels including blogs, microblogs, posts, crowdsourcing and so on. The actual message may be in the form of an advertorial, but is more likely to come in the form of a branded game, video clip, image or other format that can be branded. Generally speaking, the goal of a viral marketing campaign is to raise brand awareness - or mindshare - rather than convert clicks into sales of a specific product.
"IMN has been awesome to work with and my experience so far has been great. You guys have exceeded my expectations and I just wanted to share my opinion of IMN and the team you have. Your group as been transparent, delivered on the goods and gone above an beyond. I just wanted to thank you for the call today, for the work you've done so far, and let you know that I am very excited about what you've done so far and what we can do together in this niche space together. We will be working on the tasks on our end and look forward to expanding on our relationship next year. Great service deserves recognition and anything I can do to help promote IMN please let me know! Let's kick some ass together this year!" Mark B.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]
Social sharing and comments: If you’re on social media, you’re probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it’ll be viewed. If your goal is to reach to reach a lot of people, social shares is good metric to track.
In your affiliate marketing network, you’ll provide affiliates with text ads, banner ads, and content they need to promote you successfully. Most of your affiliate traffic will come from contextual text links in the body of the content an affiliate writes about your site. In your affiliate network, you get to choose which landing pages these text links go to, whether they be category pages, product pages, or simply the home page.
Referral marketing is a powerful conversion tactic, as people value “realness” and are more apt to try a product or service that’s recommended by a friend or some other trusted source than something they come across via traditional advertising. Referrals can come from friends, influencers, product reviews, news articles, and testimonials. In order to launch a successful referral campaign, brands must offer compelling incentives so customers want to refer others. They must also make the referral process as easy to use as possible. Additionally, brands must treat their referral program as they would a new product launch and educate both customers and employees on how the program works.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[41] or suggest strategies no longer endorsed or permitted by advertisers.[42]
Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
Ice Bucket Challenge only asked participants to pour a bucket of ice-cold water and donate. The objective was kept simple and clear, and challengers were not required to put in much effort. It is important for you to keep your message direct and simple as customers don’t have the time and patience to go through a lot of content to grasp the crux of your message.
×