One of the best known online customer referral programs is the Dropbox customer referral program. Dropbox rewarded both their existing customers and new customers with additional storage space when a new customer signed up for the service. This referral program had a very low barrier to success, friends just had to signup for a free account, but it was very effective at propagating the company’s freemium product.
If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your ability to drive word-of-mouth and referrals. Also, if you’re requiring customers to manually input a potential referral’s information, good luck. For customers, this annoyance creates a barrier that significantly hinders referral activity.
When you ask your friends which online video platform they use, the answer you probably hear the most is YouTube. YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every single day, people watch over five billion videos on YouTube. It’s also free to upload your videos to YouTube and optimize them for search.
According to a paper by Duncan Watts and colleagues entitled: "Everyone's an influencer", the most common risk in viral marketing is that of the influencer not passing on the message, which can lead to the failure of the viral marketing campaign. A second risk is that the influencer modifies the content of the message. A third risk is that influencers pass on the wrong message. This can result from a misunderstanding or as a deliberate move.