We understand that some businesses don’t want to fork out thousands of dollars instantly to firms claiming they have everything you need. With our affordable internet marketing services you’ll get a chance to see exactly what internet marketing can do for you and your business without the expensive rates that often come with many internet marketing firms.
Referral marketing works because consumers trust the opinions of “real people” more than they trust traditional advertising. In fact, Nielsen says that people are four times more likely to buy a product or service when it’s referred by a friend. While referrals usually come from friends and acquaintances, they don’t have to. In fact, influencer marketing is considered a form of referral marketing, as influencers often share their favorite products with followers via organic sharing and sponsored posts. Referral marketing can come from friends, influencers, celebrities, and even online reviews (TripAdvisor and Yelp are good examples of this); again, people trust “real reviews” more than traditional advertising.

A strategic business unit, popularly known as SBU, is a fully-functional unit of a business that has its own vision and direction. Typically, a strategic business unit operates as a separate unit, but it is also an important part of the company. It reports to the headquarters about its operational status. Description: A strategic business unit or SBU operates as an independent entity, but it ha
In particular, make sure your customer service teams are fully updated on the details of your program, as they’re typically the ones speaking with customers first. In fact, before launching your referral program, make sure to run it by your customer support teams to see if they foresee any customer challenges based on previous complaints. Once the program launches, stay in close communication with your customer support teams to monitor any issues and update your program as needed.
Monetary or Non-Monetary Incentives – Choosing the reward for your referral program should not be approached simply. You need to understand what your users are motivated by and then offer prizes designed to reward that behavior. For example, they may be more interested in having access to premium features, getting company swag or even funny things like a dancing cat.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Referral marketing is a powerful conversion tactic, as people value “realness” and are more apt to try a product or service that’s recommended by a friend or some other trusted source than something they come across via traditional advertising. Referrals can come from friends, influencers, product reviews, news articles, and testimonials. In order to launch a successful referral campaign, brands must offer compelling incentives so customers want to refer others. They must also make the referral process as easy to use as possible. Additionally, brands must treat their referral program as they would a new product launch and educate both customers and employees on how the program works.

Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
Apart from looking for particular niches and individual affiliate offers, it makes sense to consider affiliate networks – aggregators that allow the publishers to manage multiple offers and get commissions from a single place, while removing the hassle for the advertisers of setting up their own programs. Below are some of the most affiliate networks:
"You couldn't attach yourself to anyone better than Jim. As far as I'm concerned he's worth EVERY penny he will charge you. Jim is a straight shooter, goes above and beyond when called for, and will be committed to the things he tells you he can do. My business has exploded on the internet and I don't plan on looking back. Jim will tell you what he can deliver and I feel like he is one of the nicest, most down to earth business people I've ever dealt with." Fred J.
Social media marketing on its own is free to use, as is content marketing if you’re creating and managing the content yourself. Several email marketing platforms have free plans for your first few hundred or thousand subscribers, giving you time to get your revenue increasing before you have to start paying. There are even free keyword research tools like Google’s Keyword Planner that can help you optimize your site at no cost.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
It is important to note that a referral program is a overarching concept and not a specific type of program. This means that things like affiliate programs, customer referral programs and partner programs are all referral programs.  In polite conversation it isn’t worth getting into the details. When growing your customer base is crucial to your company picking the correct variation could be the difference between success and failure.
Similar to Uber, Airbnb owes much of its success to its robust referral program. Airbnb’s program works both for people looking for lodging as well as those wanting to list their homes. Airbnb’s referral program varies from time to time (particularly during the holiday season), but at present they’ll give you $25 in travel credit for every new member referred, and they’ll give those new members $40 in travel credit.
RewardStream’s Neil Parker says that one of the most common reasons referral programs fail is because of poorly trained team members. “Your referral marketing programs experience the greatest success when your employees are aware of the program, and can explain it to customers,” Parker says. “Everyone in your organization should understand the referral program, and your customer-facing team members should be able to explain it clearly to customers.”
The consumer reads the review and decides to give the product go. The quickest way to obtain it is by clicking the link on the publisher’s site that leads straight to the seller’s site. Of course, this is the affiliate link provided by the seller. The nature of affiliate links allows the tracking of user behavior, i.e., the seller knows which affiliate sent new customers and can share the profits accordingly.
In 1999, Daniel Myrick and Eduardo Sanchez began drumming up buzz for their now-legendary movie, The Blair Witch Project, using innovative techniques made possible by the relatively new culture of the Internet. The film is an early example of the “found footage” style that is made to look like amateur video shot by real people. Myrick and Sanchez, along with Artisan Entertainment, capitalized on the realistic look of Blair Witch to build a campaign around it that suggested the footage actually was real.
Internet Marketing helps your business keep up with the updates in technology. Only 20 or 30 years ago people were using thick books such as the Yellow Pages to find a product or a service. With the internet providing a much simpler, and more structured solution it is very easy to understand why the majority of the population now use the internet to find what they are looking for. With the current economy, many small businesses have found that a move to the internet is exactly what they need to take their business to the next level. The move to the internet means having a proficient internet marketing strategy that can help you handle the huge expansion of conducting business over the internet.
Online referral marketing focuses on interactions between customers.[2] The Internet is a common channel for referral-based marketing. It delivers abundant outlets for customers to share their opinions, product favourites, and experiences, including the company's website and through social media such as LinkedIn, Facebook, Twitter, and Google+.[3] The marketers can encourage the referring parties by providing pre-scripted messages. Advocates can provide their family members and friends with personalised links including unique referral codes and advertisement information through e-mails, blogs and instant messages. The company can give rewards to advocates when their family members and friends buy through the link.[4]
Referral Marketing Strategy – It is not easy to convince consumers to buy a product. They are exposed to hundreds of advertisements on a regular basis on newspapers, television, radio, and hoardings. Even as they are partly influenced by the images, sounds, and video they are bombarded with, a lot of people are still skeptical about it. And they tend to seek the help of friends, colleagues, acquaintances or even product reviews before deciding to part with their money.
In the section on preparing talent, we discussed how to record your script in short sections. If the editor were to stitch these sections together side-by-side, the subject’s face and hands might abruptly switch between clips. This is called a jump cut, and for editors, it poses an interesting challenge. Thankfully, this is where b-roll comes in handy, to mask these jump cuts.

Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more.


Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
One of the best known online customer referral programs is the Dropbox customer referral program. Dropbox rewarded both their existing customers and new customers with additional storage space when a new customer signed up for the service. This referral program had a very low barrier to success, friends just had to signup for a free account, but it was very effective at propagating the company’s freemium product.
Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is why we focus on creating integrated online marketing campaigns designed to maximize your return on investment.

To help ensure your site remains current, with fresh content that’s useful to your audience, a content calendar is key. Spend a few hours at the beginning of the month planning out which topics you’ll cover each week. Writing a fresh blog post every few days, and strategically placing links to other relevant pages on your site is a great way to help site visitors engage with every part of your site.

SaaS also reduces the need for in-house resources, said Kohn. He heads a team of two running three websites, and SaaS allows them to focus on their core strengths and needs without needing a larger team to develop and maintain systems. “Because it’s not a one-off license sale and they want to retain the business there’s an ongoing focus, which means they always care. Sometimes once you’ve got a licence they lose interest.” Upgrades are also easier, he said.
Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars. 

Website:  Websites are a great way to establish your brand identity. They can use text, images, audio, and video elements to convey the company's message, as well as inform existing and potential customers of the features and benefits of the company's products or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. 
Before launching any marketing campaign, it’s important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It’s crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
The American media critic Douglas Rushkoff was the first to coin the term Viral Marketing in his book ‘Media Virus‘ from 1994. Social media, including Facebook, Twitter and YouTube, play an important role in Viral Marketing. Platforms where information can be shared are particularly suited for this type of marketing. The goal is to spread the marketing message like a viral epidemic. That makes Viral Marketing a relatively cheap way to reach a large audience.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[61] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[62][63]

"Redeal is a powerful tool that works really well for our business. With a few simple commands we can launch new offers and deals for our customers to share with their friends. A simple and easy-to-use interface for creating referral offers, useful statistics for following up and a great customer success team that are always helpful when we need them. We are very happy with Redeal and I can really recommend working with them!"


"I was looking over the link reports for (our site) recently. I just wanted to tell you and your team that I was especially impressed with the quality of links acquired over the last few months. I mean, they're completely stellar. So many of them have been older domains receiving plenty of edu and gov backlinks. I am very impressed! Ninjas, indeed! So I wanted to pass that on because I feel everyone deserves to know when they are appreciated. And I totally appreciate you guys. :))) Whenever someone who actually has an internet marketing budget asks me about SEO services, I always rave to them about my experience with the Ninjas (well...as long as they're not in any of the same verticals as I am!) Thanks again for all the time and effort." Dan C.
Another way companies research what consumers want is through customer surveys. Most of these surveys simply ask the customers what rewards or incentives would be most likely to get them to participate in a referral program. Marketers brainstorm a list of possible rewards to include with surveys, and also ask customers to offer their own alternatives.
When you start your marketing campaign, it is crucial to create the best possible content to differentiate your brand. Promotion should be your next step. For promoting the brand effectively, Dove had strong social media strategies, which even lead to celebrities and other brands joining the conversation and sharing the video with others. Shareability is a huge factor for making your campaign a success. Involving customers in your campaign and providing them a platform for discussion is an invaluable way to develop customer relationship.
Online referral marketing focuses on interactions between customers.[2] The Internet is a common channel for referral-based marketing. It delivers abundant outlets for customers to share their opinions, product favourites, and experiences, including the company's website and through social media such as LinkedIn, Facebook, Twitter, and Google+.[3] The marketers can encourage the referring parties by providing pre-scripted messages. Advocates can provide their family members and friends with personalised links including unique referral codes and advertisement information through e-mails, blogs and instant messages. The company can give rewards to advocates when their family members and friends buy through the link.[4]
Now that you understand why affiliate marketing programs are so powerful for online retailers, let’s delve into how to choose a strong affiliate. Not all affiliates are created equal (or at least not their influence), so choosing one takes research on your part. You need an ecommerce affiliate program that considers your niche, content, and products and then pairs you with a merchant best suited for your products. But in order to have access to the top merchants, the program must be top-notch, like the ones on our list below.
Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue.
It’s simple: the more positive experiences the buyer reads, the more inclined they are to make a purchase. By adding your products to review and lifestyle affiliate sites, you‘ll be found organically for terms that they rank for, compete better with giants like Amazon, and will get more recommendations and exposure relatively quickly. Social proof is powerful:
The growth of social networks significantly contributed to the effectiveness of viral marketing.[30] As of 2009, two thirds of the world's Internet population visits a social networking service or blog site at least every week.[31] Facebook alone has over 1 billion active users.[32] In 2009, time spent visiting social media sites began to exceed time spent emailing.[33] A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.[34]
Between 1996–1997, Hotmail was one of the first internet businesses to become extremely successful utilizing viral marketing techniques by inserting the tagline "Get your free e-mail at Hotmail" at the bottom of every e-mail sent out by its users. Hotmail was able to sign up 12 million users in 18 months.[67] At the time, this was historically the fastest growth of any user based media company.[68] By the time Hotmail reached 66 million users, the company was establishing 270,000 new accounts each day.[68]
Internet marketing means selling products or services over the internet. Our internet marketing company will help you create the right online marketing campaign to ensure that your product is recognized and easily found over the internet. One way of doing this is by submitting your products to Google Shopping and ensuring you can rank high based upon popular customer sort queries (such as price low to high, popularity, good reviews etc).
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